4 tips for smart marketing

You've got marketing challenges. We've got solutions. Let's dive in |

Hi there,     You've got marketing challenges. We've got solutions. Over the next few weeks, we'll be sending you tips to work smarter, not harder. Let's dive in. Understand your audience better Struggling to understand when your users just want information or are ready to buy? Finding keywords for every conversion stage has never been easier. Simply enter up to 100 keywords into Keyword Overview, edit your content accordingly, and build a funnel that effectively connects with your audience. Try it now → Grow your agency faster Instead of searching for clients, what if they found you? Not just any clients, but clients in your industry and location, looking for the services you're an expert in. Get listed as a Semrush Agency Partner, and watch the inbound leads come a knockin'. Try Agency Growth Kit → Learn from your competitors It happens to all of us: competitors are ranking higher, getting more traffic, and making more sales. But figuring out how they do it can be harder than getting cats to march in a parade. With Semrush .Trends tools, you can spy on—erm, we mean study—your competitors' strategies and traffic sources. See what's working for them so you can strengthen your own website and content. Try free for 7 days → Stay authentic with a consistent brand voice Your brand voice can make a positive lasting impression. And when used consistently, you increase your chances of establishing a brand that people will remember and trust. Not sure if your brand voice sounds the same across articles, landing pages, social media? The SEO Writing Assistant add-on can help. This easy-to-use tool gives you recommendations as you write for how to maintain a consistent tone of voice. Plus, it'll help you optimize for SEO. Try it now →         Erika Varangouli   Head of Organic Search   Semrush

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Buckle Up! Content-Driven Updates and What We Can Learn from Them

Hi there,     Google's December 2021 Product Review Update continues to highlight the importance of quality content. Put simply, quality content demonstrates value for the user by solving a problem or answering a question. Sounds easy, right? If that were true, we probably wouldn't see such high levels of volatility as these content-focused updates roll out. It's clear that Google's ability to qualify content is evolving—and the bar for what that content looks like is getting higher. Our analysis of Google's most recent update reinforces this point. The best product review pages give the user information they need and include details and nuances that demonstrate real product experience. We can see the impact of starting content projects with an understanding of the user, their needs, and their intent. You can achieve this by using tools that help you understand topics and keywords—this way, you'll get valuable metrics and deeper knowledge of your audience. Happy optimizing, Semrush     [Google] Analyzing the December 2021 Product Review Update   In a new analysis, we explore content that appeared to reap rewards during Google's recent product review update. Find out which actions you can take to optimize your product review pages and improve rankings on the SERP.   Read More     Link Building Strategies: The Good and the Bad   There are many misconceptions when it comes to link-building methods—some of which can cause Google to take manual action against your site and tank your rankings. Links continue to be one of Google's top ranking factors, and our guide to link building can help you get it right.   Read more   How to Hire a Marketing Agency for Your Business (4 Steps)   Whether you're managing an in-house team or running your own business, outsourcing marketing efforts can be a time-saving, budget-boosting option. Discover the benefits of working with a marketing agency and learn how you can scale your efforts with the help of an external team.   Read more     More Learning with Semrush     [Webinar Highlight] Developing Your Growth Playbook   Growth happens in stages, and aligning your goals, resources, and needs is key to success. In this clip from our recent webinar, How to Hire a Growth Team, Thibault Imbert (Github) discusses the steps to developing a growth playbook.   Watch Now       [How-To] Nathan Gotch Reveals the Secrets of Keyword Research   Semrush's keyword database is more than 20 billion strong. How do you narrow the list and find the right keywords for your campaign? Nathan Gotch (Gotch SEO) covers best practices, pitfalls, and secrets of keyword research in our latest YouTube video.   Watch Now         Semrush Team

 

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Everything You Need to Know About the SERP

Hi there,     With 5+ billion searches performed on Google every day, there's a good chance that your site will show up on the SERP (Search Engine Results Page). It's here, on page one of the SERP, that the real competition starts. Most users don't scroll past the first page, and the majority of clicks go to the top organic results, creating an intense battle for rankings. So, your site must be highly targeted and cater to the right user intent if you want to snag those coveted spots (or even have your URL appear inside of a SERP feature). Read on to learn more about SERPs and the SEO field at large, and don't miss the details on our upcoming webinar, where we'll cover 2021's most important SEO updates.     Search Engine Results Pages and Features Explained   4.8 million Google searches happen every minute, each generating unique SERPs (search engine results pages) and sets of SERP features. How and where you appear on the SERP affects your site traffic, so make sure you understand the complex anatomy of results pages—and how to expand your visibility on them.   Read More     The 54 Best SEO Tools   To get your SEO strategy off the ground and running effectively, you need the right equipment. In the SEO world, this comes in the form of software. From free keyword research and analytics tools to robust software suites and Google essentials, our list of the 54 best SEO tools has everything you need to build the ideal SEO tech stack for your business.   Read more   10 SEO Copywriting Tips to Improve Your Content   The SEO copywriting process should start before you type a single word. Learn how to use tactics like keyword research and competitor analysis to create content with purpose, as well as how to organize and optimize your content for traffic and conversions.   Read more     More Learning with Semrush     [Webinar] 2021's Biggest SEO Developments (And What They Mean For 2022)   From Core Web Vitals to multimodal search and volatile SERPs, change was in the air for SEO in 2021. On January 19th, experts Aleyda Solis (Orainti), Dan Shure (Evolving SEO), and Semrush's Mordy Oberstein will reflect on the biggest developments in SEO last year—and how these changes may impact you in 2022.   Register Now       [Semrush Academy] The SEO Learning Path   Pages that rank in the top five organic SERP positions earn the majority of all clicks. This demonstrates the competitive nature of SEO—and the best practitioners prioritize their learning. Join expert Greg Gifford for a series of free courses designed to enhance your SEO knowledge and earn a certification in just a few hours.   Start Learning         Semrush Team

 

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