Do you believe in (keyword) magic?

Hi there,     You get it. Keyword research and optimization is vital to a solid marketing strategy. But with so many keyword tools, where should you start? Fortunately, you don't need to be Houdini to solve this enigma. Here are three tricks—let's call them "Keyword Magic Tool tricks" — that can help defy gravity in the SERPS. Peek inside Google's brain Tired of trying to read Google's mind when it comes to keywords? Take a peek at the SERP Features column in the Keyword Magic Tool. Does the keyword have an Image Pack? Creating highly visual content can help your page rank better. See any Reviews? Consider adding review schema markup to your site. There are a dozen more SERP features, so check Google's preferences for all your top keywords. Give the people what they want Instead of trying to pull content ideas out of thin air, focus on answering questions your target audience wants to know. The Questions tab within the Keyword Magic Tool reveals question-based keywords people ask when searching, making it easier for you to develop topics and create content that answers their questions. Add to your bag of writing tricks Not sure if your content is under-optimized, keyword stuffed, or just right? Identify keywords you want to target in Keyword Magic Tool and pop them into the SEO Writing Assistant to find out. You'll get recommendations to optimize for SEO, readability, tone of voice, originality, and more—in real time, as you write. It's just like… well, you know. Ready to make magic? Try it now →         Erika Varangouli   Head of Organic Search   Test Semrush for 7 days free →

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Not Ranking High? 9 SEO Basics You May Be Missing

Hi there,     Are you cranking out content but falling short of Google's top 10 search results? You may be missing some SEO basics that impact your rankings over time. From meta descriptions to page speed and backlinks, apply this list of SEO best practices now to effectively target a top position on the SERP: 9 SEO Best Practices Happy optimizing,       Semrush Team

Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199     Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe     Copyright © Semrush, All rights reserved.

 

Your business doesn’t grow by itself, right? Read these tips for growth in 2022

Discover new markets, find new clients, and more: get the latest marketing trends in February 2022.

Hi there,     How's your 2022 going so far? Is this year making you wish you had a crystal ball to better predict digital trends? We get it. Online behavior has been more complex than ever before. Some trends returned to pre-pandemic levels, while others have taken a different direction, making it more difficult to predict what's coming next. Some of the assumptions about your target markets (and even trends from the last two years) may no longer hold true. In this round-up, we'll share some tips & tools to help you: Discover new markets with Market Summary Find new clients with Bid Finder Test your website performance and functionality Find the perfect influencers for your next collaboration or campaign As we start to see the horizon of the "new normal", we're dedicated to helping you make the best possible decisions about how you approach your marketing efforts. Here's to making great marketing decisions in 2022! Mordy Oberstein Head of Communications     Discover new markets in a click: New Market Summary feature   Launch a new product or enter a new market with confidence using the new Market Summary feature in .Trends—the ultimate tool that quickly assesses the state of any market to guide your business decisions. With it, you can: Discover any industry's market size Evaluate the level of competition See the level of consumer demand See estimated paid traffic costs Benchmark market share against competitors Project potential ROI for any market Take me to Market Explorer     Agencies: Find new clients based on their budgets with Bid Finder   When you start talking to a prospective client, one of the first things you need to know is their budget. However, a lot of agencies end up putting a lot of effort into their proposal only to learn at the very end that your pricing can be a deal-breaker. Sound familiar? Then meet Bid Finder—our new bid management tool that lets you filter contracts by pricing, project type, location, and more. Find your next high-value contracts while saving valuable time and agency resources. Explore the Bid Finder     Save time on routine tasks with these new apps   For marketers who are looking for diverse apps to supplement their marketing mix, the Semrush App Center is a rapidly growing resource of the best solutions in the market. Personally handpicked by the Semrush team, we're excited to give you three new apps:     Website Testing   Test any website's performance across any browser, device, operating system, or geolocation to make sure it looks and behaves the way it should   BuzzGuru Influencer Analytics   Find the best influencers for your campaign across YouTube, TikTok, Twitch, and Instagram   Video Collector   Save video footage from any website, at any time, and share it with whomever you want in just a few clicks   Check out the Semrush App Center to try out any of these solutions for free! Take me to Semrush App Center     Optimize your content on the go with the new MS Word Add-On   Remember our amazing SEO Writing Assistant — the tool that helps optimize your text for engagement and SEO in real-time? News for all content managers and creators who use Word to write, edit, or send content. You can now save time on transferring optimized texts from one place to another with the SEO Writing Assistant MS Word Add-On. Get the Word Add-On         Semrush Team

 

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Master Keyword Research in 3 Steps

Hi there,     Last week, you learned about the basics of ranking on Google. So, here's your pop quiz. Do you remember the foundation of a successful SEO campaign? That's right: We're talking about keywords. Keyword research is a process you need to know. Without it, how do you choose topics to write about (let alone rank for those topics on Google)? In our newest video, SEO expert Nathan Gotch walks us through his 3-step tutorial for mastering keyword research: Keyword Research Tutorial: 3-Step Process (for Beginners & Pros) And, if you're hungry for more learning on keyword research, check out our Ultimate Guide to Keyword Research for SEO. Happy optimizing,       Semrush Team

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