Rabu, 13 Juli 2022

Are you leveraging the right channels to grow your business?

 
 

Hi there,

Online marketing is a sea of opportunity, if you catch the right wave.

But with so many channels and strategies out there, how do you choose—especially when you have a limited budget?

Here are three tips for picking the right channels to get the best results:

1. Benchmark your business against market trends.

If you don't evaluate the market, you might wipe out instead of winning. Use Market Explorer to see how your growth, traffic trends, and market share stack up against your competition and other key players in your market.

 
 
 

"The Total Traffic Trends section highlights how your domain is doing against the total market traffic trend. Based on the data set, this is a good point for observing how well your domain mirrors the broader market or if it's trending in its own direction."

Holly Miller Anderson

SEO Product Manager & Digital Marketing Professional

 
 
 

2. Check your rivals' traffic sources to make a splash.

Surfers wait for the right wave, and so should you. Understanding where your competitors' audiences come from can guide you to the channels with the most potential. Compare traffic sources with your top competition using Traffic Analytics to identify channel growth opportunities (and what to avoid).



3. Discover keyword opportunities for peak performance.

Want to discover which keywords generate traffic (and, most likely, revenue) for your competitors? The Keyword Gap tool helps you find keywords your rivals use that you aren't ranking for or could improve so that you can drive more traffic to your site.

Ready to win at channel surfing and capture more momentum?

Surf's up!

 
 
 

Survey | Time needed: 2 mins

How could we make Tips and Tricks better? We'd love to hear it!

 
 
 
 

Erika Varangouli

 

Head of Organic Search

 
 
 
 
 
       
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
Copyright © Semrush, All rights reserved.
 
 

Senin, 11 Juli 2022

Pro Tip: How to get more out of Social Media Reporting

 
 
 

Hi there,

We could sing the praises of the Social Media Tracker's Overview report all day—but the truth is sometimes one report just isn't enough. The more data you have at your fingertips, the better your strategy could be.

Lucky for you, this tool has three reports (that's triple the insights!):

  • Overview: the report you know and love
  • Audience: how your competitors are gaining (or losing) followers
  • Engagement: how your competitors' content performs

Best of all, you can have the Audience and Engagement reports delivered directly to your email:

1. In the Social Media Tracker tool, click "Settings"

 
 
 
 

2. Select the Email Reports tab

 
 
 
 

3. Click to enable the Audience and Engagement reports and tell us where to send them

 
 
 
 

A veritable goldmine of data, delivered directly to your inbox.

 
 
 
 
The Semrush Team
 
 
 
 
 
 
       
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
Copyright © Semrush, All rights reserved.
 
 

Jumat, 08 Juli 2022

How to create a small business website

 
 

Hi there,

Today we have three great resources:


  1. How To Create a Small Business Website [New Course]

  2. Semrush's Top 100 Content Marketing Influencers

  3. How To Perform an SEO Audit in 18 Steps

Let's take a closer look at each one.

 
 

#1. [New Course] How To Create a Small Business Website

In this new course, we'll show you exactly how to create a website that can help your business gain traffic (in the form of SEO) and conversions (in the form of persuasive content).

Register for the course

 
 

#2. Semrush's Top 100 Influencers in Content Marketing [2022]

We analyzed 217,247 tweets to find the most influential content marketing leaders. We then hand-picked the top 100 and compiled a list. Dive in to see the folks building supportive communities, helping others, and shaping the future of content and marketing.

See who made the list

 
 

#3. How To Perform an SEO Audit in 18 Steps

This 18-step SEO audit process will help you fine-tune your site's SEO. It's designed to let you quickly see how well-optimized your website is, spot opportunities for improvement, and make the critical adjustments that are most likely to increase search traffic.

Start your SEO audit

 

Semrush Team
 
 
 
 
 
 
       
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
Copyright © Semrush, All rights reserved.
 
 

Kamis, 07 Juli 2022

Have you seen our recent product launches? You might want to check

 
 
 

Hi there,

The Semrush team has launched 6 new products this month to help you reach your goals faster and easier. Whether you're a freelance marketer, an agency or part of a larger organization, your goals come down to this: help your company (or your clients' companies) grow.

From features that allow you to better understand your and your competitors' audience, to an AI-powered tool that helps you scale your content output, to a new app that proposes products for your e-shop, we know there's something in these new product launches for everyone.

To your ongoing marketing success,

The Semrush Team

 
 

Discover new products for your Shopify and AliExpress Store in seconds

Don't you wish there was an app that told you which products to add to your inventory (and which ones you should pass on)?

Pst! There is an app that does it.

Try the Shopify Finder: our new app that turns product research into a breeze. You get:


  • Product data with estimates for profit margins

  • Competitive details like pricing, orders, shelf life, and successful sellers

  • One of the largest product databases in the world for Shopify and AliExpress (40+ countries)

Try Shopify Finder

 
 

Manage your HubSpot data within Semrush CRM

Integration alert! You can now sync and manage all your contacts, clients and leads directly from Hubspot to Semrush CRM.

All you need to do is to set up a one-way sync to automatically receive data from HubSpot to Semrush.

The setup only takes a couple of minutes to complete, allowing you to manage and work more efficiently with multiple clients on one platform.

Learn more about the Semrush for Agencies HubSpot Integration

 
 

Take project and client management to the next level with Agency Growth Kit

Being able to cater to clients' rapidly shifting needs, priorities or requests is vital for agencies.

To help you keep track of every update with your clients in one place we've recently upgraded the Semrush Client Portal. So now you and your client can:


  • Track all project stages and tasks

  • Comment on and approve tasks

  • View the history of any project

Save time, build transparency with your clients, and never let anything slip through the cracks again.

Learn more about the Client Portal

 
 

Get insights into your competitors' audience demographics

Understanding your target customer's profile as accurately as possible is essential in creating marketing strategies that work.

This is why we've added new demographic information to .Trends about the people visiting your competitors' pages. Now, you can find the age and gender distribution of the users hitting up your competitors' websites for up to five domains or subdomains at once!

Get this new functionality within the Audience Insights Report in Traffic Analytics.

Discover what your competitors' audience looks like

 
 

Improve engagement on your Facebook and Instagram accounts

Have you been trying to come up with ways to improve engagement on your social media lately? Studies have shown that carousels are the highest-performing post type. In fact, out of 3M carousels studied, a report by Search Engine Journal showed that carousels with 10 slides generated the highest rate overall on Instagram.

Well, we have some news. You can now build and post your carousels directly through our Social Media Marketing Toolkit! Our new carousel posting feature supports up to 10 images or videos per Instagram post and - are you sitting down for this? - up to 1,000 photos on Facebook. 🔥

What's even better? The whole Social Media Toolkit remains completely free to use.
So, what are you waiting for?

Increase engagement on your social media FOR FREE

 

Semrush Team
 
 
 
 
 
       
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
Copyright © Semrush, All rights reserved.
 
 

Jumat, 01 Juli 2022

Content audit guide

 
 

Hi there,

Today, we have two resources to help you grow your search traffic:


  1. The Step-by-Step Guide to Conducting a Content Audit

  2. The Ultimate Backlinks Guide

Let's take a closer look at each one.

 

#1. The Step-by-Step Guide to Conducting a Content Audit

Content audits are important because they help you find opportunities to drive more traffic (and revenue) with content.

You can do so by improving your existing content, removing underperforming content, or adding new content.

Our guide shows you exactly how to do that, step by step.

Including:


  • How to identify content that isn't generating any significant traffic or sales

  • How to know when to delete, merge, or redirect a particular piece of content

  • How to identify your highest-converting content so you can double down

And lots more.

Read the full guide here.

 

#2. The Ultimate Backlinks Guide

We've teamed up with Nathan Gotch for a new SEO training video.

See Nathan discuss his link-building techniques to help you improve your rankings.

You'll learn:

  • Three types of content or assets that have proven linkability

  • Three tried-and-true methods to accelerate backlink growth

  • Five characteristics of high-quality backlink opportunities

Plus, how to avoid getting penalized.

Watch the full video here.

 
 

Semrush Team
 
 
 
 
 
 
       
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
Copyright © Semrush, All rights reserved.