my creazy picture: Tips to grow your market share

Rabu, 28 Juni 2023

Tips to grow your market share

To steal your competitors' winning marketing strategies ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hi there,

Beating the competition is key to growth. But it's no easy feat.

Depending on the market or industry you're in, you might be competing in a convoluted space. Or, you might find yourself competing against giants with budgets that far outweigh yours.

So today, I'll show you how to identify the exact competitors and channels you should go after to increase your market share in four simple steps.

Use Semrush's Market Explorer to:

Explore your market: Evaluate the type of market you're competing in using the Overview report. You'll see whether you're in a low or high consolidation market. Then, use the Growth Quadrant to identify the players making gains or losing traction. You can pinpoint all types of competitors—from established players to disruptive game-changers shaping the future of the market.

Track your competitors' growth: Using the Growth Path feature and the filters within the Growth Quadrant, see which rivals are taking the lead or are up-and-coming in your niche. Quickly identify key players and the most significant changes in your market for a wide range of metrics—from total traffic or traffic from a specific channel to user behavior metrics like bounce rate or average visit duration.

Benchmark your strategy against your top competitors: Dive deeper into your top competitors' best-performing channels and traffic-generating strategies with the Benchmarking report. Discover which platforms key rivals are placing their bets on and how much traffic they get from each network.

Analyze your audience: Whether you're looking to expand your business to a new region or grow in your current niche, it's a good idea to understand the audiences your competitors are popular with. Once you know their characteristics and behaviors in depth, you can plan your strategy and campaigns accordingly. Discover relevant audiences, consumer segmentation, and persona development with the Audience Intelligence app in the Semrush App Center.