| | | | | | | | | | | | | | | And what our must-implement social media
strategies are for 2024 | | | | And what our must-implement social media strategies are for 2024 | | | | | | | | | As digital marketers, our team experienced some really enlightening moments in 2023. For example, we discovered that:
| | | | | | | | Our audience still loves our memes. Finding our true voice on social has helped our brand continue to grow. | | | | | | | | | Reporting has to be flexible and depends on the platform that we're tracking. For example, the lifetime of a LinkedIn post is longer than a Reel's.
| | | | | | | | | No more detailed briefings to content creators. Influencers perform best when working with some creative freedom.
| | | | | | | | | What started as a game is now one of our key day-to-day tools: AI is a new teammate! | | | | | | For next year—and as most of our visionaries agreed on the 2024 Social Media Trends report—we will keep being authentic; working with content creators who have smaller, more targeted audiences; and using AI to help us with strategy and creativity. | | | | | | And above all, we will empower our social content strategy with a simpler but deeper look at its performance.
| | | | | | | | | | | | Understand the performance of different content formats | | | | | | | | | Easily compare results between platforms | | | | | | | | | Explore a campaign's impact on overall results
| | | | | | | | | Compare these results against the competition | | | | | | | And this is just the beginning! Semrush Social Content Insights will bring much more joy to your social content in 2024.
| | | | | | | | | How did we do? | Please take a moment to leave your feedback. | | | | | | | | | | |
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