| | | Hi there, | | | Here are your handpicked blog posts for this week, packed with marketing insights, industry highlights and expert advice from Semrush. | | | | Black Friday 2021: Key Trends, Shifts, and New Lessons for Marketers | | We analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest trends and shifts in consumer online behavior which may affect Black Friday 2021 deals. | | | | | | | | State of Content Ops & Outsourcing Report 2021 — How Businesses Scale Content | | How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on outsourcing content writing? Answers to these and many other questions are right there — in the State of Content Ops & Outsourcing report. | | | | | | | The Hooks of Viral TikToks | | This study digs into the first few seconds of hundreds of viral TikTok videos, seeking to find what it is that grabs and holds our attention to keep us watching. | | | | | | | | | | | | | | |
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