| | | | | | | Hi there, | | | | | | Here are your handpicked news for this week, packed with marketing insights, industry highlights and expert advice from Semrush. | | | | | | | | | | Meet Semrush CMO at the Global Growth Accelerate Conference | | | | | In partnership with Growth Blazers, we're thrilled to announce the Global Growth Accelerate Conference held virtually on December 7 - 9, 2021. Get a front-row seat to talks from the world's top marketing minds including: - Andrew Warden, CMO at Semrush
- Kieran Flanagan, SVP Marketing at Hubspot
- Andrea Brown, Head of Industry at Google
- Monica Silvestre, Global Head of Community, Creators at Canva
You will get access to 50+ expert-led sessions in a variety of formats to encourage collaboration rather than one-to-many conversations. | | | | | | | | | | |  | | | | Explaining Google's November 2021 Core Update | | | | Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers. | | | | | | | | | |  | | | | 5 Buyer Persona Examples That Go Beyond the Basics | | | | Are you looking to build high-performing buyer personas for your business or refresh your existing ones? Find out how to create data-backed buyer personas and get inspired by persona examples that go beyond the basics. | | | | | | | | | | | |  | | | | Market Research: An Overview and Step-by-Step Guide | | | | Market research is crucial when it comes to staying competitive in today's highly dynamic marketplace. In this guide, we'll walk you through the research process and show you tools and techniques for uncovering the most important market insights. | | | | | | | | | |  | | | | Analyzing Other Websites' Traffic with Semrush | | | | Where does your competitors' traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In Semrush's Traffic Analytics you'll find estimates of competitors' traffic channels, geographic distribution, visitor behavior and more. | | | | | | | | | | | | | | | | | | | Dec 8 at 6 p.m. (GMT) | English | | | | Get Your Growth Marketing Budget Right in 2022
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