Learn SERP insights from Shopify’s SEO Director

Our biweekly newsletter series brings you insightful tips and perspectives from industry-leading SEOs and marketing experts. In this issue, Kevin Indig, SEO Director at Shopify, shares his smart strategies for snagging that coveted Position 0. Hidden opportunities: SERP Features By: Kevin Indig Ever check your stats to find your CTR, clicks, or traffic are way up or down—for seemingly no reason? SERP features could be behind it! Suddenly winning or losing SERP features like Featured Snippets can have a big impact. But how can you reliably analyze SERPs? When you rank for a lot of keywords it quickly gets confusing. Even more so when you want to find new opportunities to rank in SERP Features like the Local Pack, Image/Video Carousels, People Also Asked Boxes, etc. How do you do that at scale? Find new SERP Feature opportunities in Organic Research Semrush to the rescue! With the SERP Features report in Organic Research, it's super easy to find out which SERP Features you're not yet ranking for. Navigate to: Organic Research report ➡ Positions ➡ SERP Features ➡ Subdomain doesn't rank     I like to filter by search volume to find high-traffic opportunities or by keyword difficulty to find easy to win SERP Features. Export the keywords by SERP Feature, get it in the queue, and ship modifications to your content. The nice thing is that you can use Semrush to monitor how well you perform for SERP Features compared to your competitor(s). In Position Tracking, you can track the keywords that you identified in the Organic Research report.     It will also show you which SERP Features you captured vs. the ones you didn't. Why are SERP features so important? Solving this problem is vital because Google shows more and more SERP Features that get a lot of attention from searchers. Classic organic snippets aren't dead, but they increasingly compete with features Google uses to augment the search results. From here on out, the most effective SEOs have the best understanding of what's going on in the search results—not the hottest, newest SEO tactics.     Go get those SERP features         Semrush Expert Series

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ASO, Social Media Management and the S&P 500

Hi there,     We have something for everyone this week: A huge new study on App Store Optimization (ASO). With lots of fresh data on what makes apps rank on the iOS App Store and Google Play Store. Our guide to social media management. Featuring our suite of powerful social media management tools. And a breakdown of the website traffic, online brand mentions and social followers of the S&P 500. (Plus how those numbers are changing month to month.) Let's get to it.     #1: Our App Store Optimization (ASO) study   This new study analyzed 1,000+ apps on the iOS App Store and Android Play Store. Here are just a few of its findings: Star ratings don't seem to affect rankings in the App Store or Play Store. But the number of reviews is closely correlated with rankings. Top-ranking apps usually include the keyword in their name. As well as the symbols "-", ":" or "&". App pricing doesn't appear to affect rankings. For more takeaways, check out our post with the full results: App Store Optimization Study: What We Can Learn From the Top-Ranking Apps Next up, we have…     #2: Our introductory guide to social media management   This guide starts with the basics of social media management (SMM). And then it covers how to use Semrush's SMM tools, including: Social Media Ads: for building and launching ad campaigns on Facebook, Instagram, Messenger and Facebook Audience Network. Social Media Poster: for scheduling content to LinkedIn, Google Business Profile, Facebook, Instagram, Pinterest and Twitter. Social Media Tracker: for tracking your competitors' engagement, growth rates, hashtag use and more. (It works with YouTube, Facebook, Instagram, Twitter, Pinterest and LinkedIn.) Check out the guide here: Social Media Management: Monitoring Your Social Pages & Interactions Last, we have…     #3: Website traffic (and other data) for the S&P 500   Fun fact: Intel's online brand mentions shot up 21.85% last month. While Costco's website traffic decreased 16.30%. Our S&P 500 overview page lists all the companies in the S&P 500, along with their: Social media audience sizes. Monthly website traffic. And monthly online brand mentions. The page also shows how those numbers have changed month over month. See our data on the full S&P 500 here: S&P 500 Companies Overview by Semrush That's all for this week. Happy optimizing,       Semrush Team

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Lights. Camera. Action!

Hey there,     This is Andrew Warden, Chief Marketing Officer at Semrush. Welcome to the CMO Series. A few times a month I'll share a roundup of the things I see and learn during my daily grind. It might be lessons learned, or something interesting or dynamic I come across. My goal is that wherever you are in your marketing journey, be it an expert or you've just started out, we'll learn something together. So let's get started! Did you know that paid video is one of the leading channels that helps businesses grow? It's true! At Semrush, our Paid Video channel continues growing. And since we follow the data, we've decided to work more on Paid Video this year and that's why I'm writing to you on location in Los Angeles where our teams are filming for our latest campaign to grow even more! 🔥 Thinking about growing your video program in 2022? 👉 ICYMI: Learn how to create video ads that don't skip 👈 Here are a few tips and lessons we've learned: Hook your audience in the first 5 seconds - propose a solution, add a value or depending on your brand guidelines, crack a joke! Make the right cut - 15-30 second videos are the best Think of your audience and tailor creatives accordingly Apply your logo / brand from the very beginning Adapt the video to mobile, desktop, and TV if you are planning to launch into Over the Top (OTT) or Broadcast Use voiceover and subtitles as viewers don't always have the sound on Make the ad skippable - using view rate metric and the video completion metrics you can determine if your targeting works Remember! It's critical to keep your core audience in mind, tailor your creatives accordingly. Storytelling videos perform the best And remember, whether it's an iPhone or a RED Camera, get moving! So that's it from me this week, and let's talk about what you would like to discuss next. I invite you to reply to this email with your thoughts. What inspires you? Do you lead with heart, data, or both? How do you take the stage each day when you show up at work? Stay tuned!         Andrew Warden   Chief Marketing Officer Semrush

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The audit that can make (or break) your rankings

Hi there,     This week, Nathan Gotch demonstrates the SEO audit process he has used to grow his clients' search traffic by up to 1,337%. In the video, Nathan walks us through an actual SEO audit. Step by step. Using a live website as an example. Watch it now: How to Do a Complete SEO Audit Why you should care: SEO audits are the key to growing organic search traffic quickly. In fact, they're the fastest way to spot low-hanging fruit that can boost your rankings. Like hidden issues with: Toxic backlinks Content Technical SEO And more. So check out Nathan's video above. Hungry for more? Check out our in-depth guide to SEO audits. Or Nathan's videos on SEO Strategy and Keyword Research. Happy optimizing,       Semrush Team

Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199     Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe     Copyright © Semrush, All rights reserved.