Content marketing essentials for your business

Hear noteworthy insights from an SEO copywriter and content strategist, register for our Ecommerce Content Marketing Workshop, and master every stage of the marketing funnel.

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Hear noteworthy insights from an SEO copywriter and content strategist, register for our Ecommerce Content Marketing Workshop, and master every stage of the marketing funnel     Hi there,   Ready for the tools you need to step up your content marketing game? We hope so:   Content Marketing Principles for Business Ecommerce Content Marketing Workshop The Marketing Funnel: What It Is & How It Works 100+ Eye-Opening Content Marketing Statistics for 2023 [Webinar] Boost Your Agency's Growth with Semrush   Semrush Academy is back again, and this time they're bringing you the expertise of Chima Mmeje, SEO content strategist and copywriter specializing in SaaS. Throughout this course, she'll lead you through researching, developing, and aligning content with audience insights. Plus, you'll get an overview of the Semrush tools available to help you master the process.   Enroll now   Are you looking to optimize your Amazon presence? Have questions about how to work with influencers for better brand exposure? Join our free workshop to ace these and more. Our three experts will explore what makes a top-notch content marketing strategy for your ecommerce brand. Will you be there?   Register now   "Marketing funnel" is a broad term, so we break it down in this blog post. Learn how properly utilizing the funnel can help you generate sales—while getting to know your audience—and how to create your own. Sneak peek: it starts with awareness and ends with loyalty.   Read now   How did we do?   Please take a moment to leave your feedback   Bad Okay Great!   Semrush.com reports and tools are used by the world's smartest site owners and online marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |   Privacy Policy  |   View in Browser  |   Unsubscribe Copyright © Semrush. All rights reserved.

 

3 game-changing tips to get the most out of Semrush

Hi there,   Fighting for success online comes with increasingly more challenges. You've got to know your niche and audience, size up the competition, adapt your strategy—and do it faster than your rivals.   Today, I'll share exactly how to use Semrush to tackle these challenges so your strategy never falls behind. Tip 1. Map the market   As a marketer, you already know industry and competitive insights are the secrets to building an unbeatable go-to-market and marketing strategy. With Semrush's Market Explorer, you can: Get detailed market insights in just a few clicks, from market size to consumer demand metrics to market share Input your website to find out who you compete against. Hint: If your website is too new or too small, use an established domain in your niche or check out the site of your top competitor Use the Growth Quadrant chart to understand exactly where you and your top rivals sit in the market—and get ideas from the leading players for things you can improve Discover which channels bring the most traffic to competing domains so you can target them, too Explore my market now Tip 2. Solve your audience's biggest pain points   People search in different places to cover different needs: Amazon for shopping, YouTube for how-to videos, and Google for…almost everything else. Keyword research tools help you discover what your audience is searching for so you create content that solves their problems. To see what your audience searches for on Google, try the Keyword Magic Tool If you're in ecommerce, the Ecommerce Keywords Analytics app can help you uncover the keywords from top retailers Check out the Keyword Wizard for Amazon app to help your products or store rank higher on Amazon Boost the visibility of your mobile app on the App Store or Google Play with Mobile App insights Want to reach wider audiences with your video content? The Keyword Analytics for YouTube app can help See all Keyword Research apps Tip 3. Know exactly how you are performing at any given time   Tracking and measuring your activities continually is the only way to know if your marketing strategy works and when (or where) you need to step in and make changes. Use Position Tracking to: Track the daily rankings for organic and paid keywords for any domain, not just yours Measure and compare your performance in multiple geographic locations or different types of devices Monitor your impact in local searches and discover your neighborhood competition Compare your brand's impact to your rivals' with Share of Voice Start tracking now   Until next time,   Erika Varangouli Head of International Brand Semrush.com reports and tools are used by the world's smartest site owners and online marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |   Privacy Policy  |   View in Browser  |   Unsubscribe Copyright © Semrush. All rights reserved.