Influencer marketing, the Semrush way

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Take a trial   Maybe you've heard horror stories that influencer marketing will mess up your workflow and drain time and focus from your business.   But, it doesn't have to be that way!   The BuzzGuru Influencer Analytics app can help your business get the most out of your next (or first) influencer marketing campaign. Use it for:   Influencer discovery No more trawling social media for hours looking for influencers. Pick the topic you want to find influencers for and hit search!   Start searching   Campaign management Campaigns with several creators means coordinating lots of briefings, feedback, activations, and reporting. Be kind to yourself: create your own all-in-one communications dashboard.   Simplify my comms   Informed budget forecasting Use our Competitor Analysis feature to see which influencers work for your competitors and an estimate of their budget. Use that intelligence to set your own budget.   Improve my budget   Track traffic, for real From a single dashboard, see all click statistics from each influencer and all traffic performance for each campaign. Just shorten your influencer links via our tool.   Start tracking now   Enjoy,   Paloma Gracia González del Tánago   Content Lead, Social Media Toolkit   mail@semrush.com Semrush.com reports and tools are used by the world’s smartest site owners and online marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |   Privacy Policy  |   View in Browser  |   Unsubscribe Copyright © Semrush. All rights reserved.

 

Tips to grow your market share

To steal your competitors' winning marketing strategies  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hi there,   Beating the competition is key to growth. But it's no easy feat.   Depending on the market or industry you're in, you might be competing in a convoluted space. Or, you might find yourself competing against giants with budgets that far outweigh yours.   So today, I'll show you how to identify the exact competitors and channels you should go after to increase your market share in four simple steps.   Use Semrush's Market Explorer to:   Explore your market: Evaluate the type of market you're competing in using the Overview report. You'll see whether you're in a low or high consolidation market. Then, use the Growth Quadrant to identify the players making gains or losing traction. You can pinpoint all types of competitors—from established players to disruptive game-changers shaping the future of the market.   Track your competitors' growth: Using the Growth Path feature and the filters within the Growth Quadrant, see which rivals are taking the lead or are up-and-coming in your niche. Quickly identify key players and the most significant changes in your market for a wide range of metrics—from total traffic or traffic from a specific channel to user behavior metrics like bounce rate or average visit duration.   Benchmark your strategy against your top competitors: Dive deeper into your top competitors' best-performing channels and traffic-generating strategies with the Benchmarking report. Discover which platforms key rivals are placing their bets on and how much traffic they get from each network.   Analyze your audience: Whether you're looking to expand your business to a new region or grow in your current niche, it's a good idea to understand the audiences your competitors are popular with. Once you know their characteristics and behaviors in depth, you can plan your strategy and campaigns accordingly. Discover relevant audiences, consumer segmentation, and persona development with the Audience Intelligence app in the Semrush App Center.   These four simple steps can take you from having a blurred vision of your market to building a clear strategy for growing your business.   Grow my market share   Until next time,   Erika Varangouli   Head of International Brand   How did we do? Please take a moment to leave your feedback. Semrush.com reports and tools are used by the world’s smartest site owners and online marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |   Privacy Policy  |   View in Browser  |   Unsubscribe Copyright © Semrush. All rights reserved.