Rank #1 in Google

Our new SEO training video featuring Nathan Gotch, a new content marketing course, and the state of PR technology in 2022.

Hi there, Here are three resources to help you grow your business: [New Video] How To Rank #1 in Google in 2022 [New Course] Advanced Content Marketing [Research] The State of PR Technology 2022 Let's jump right in.     #1. How To Rank #1 in Google in 2022 In this new training video, Nathan Gotch shows how to rank #1 in Google for a specific keyword, step by step. Take advantage of the process that has helped his clients grow organic search traffic by as much as 1,352%.   Learn more     #2. [New Course] Advanced Content Marketing In this free new course, Brian Dean reveals the exact framework he used to build Backlinko (one of the most popular marketing blogs). You'll get a deep dive into strategies and tactics you can use to quickly increase your blog's traffic, email subscribers, and revenue.   Learn more     #3. The State of PR Technology 2022 If you're looking to save time and money for your agency, this report is for you. We surveyed more than 200 PR professionals worldwide to understand how they are connecting with journalists, allocating budgets, measuring success, and using technology and tools in 2022.   Learn more   Happy optimizing,   Semrush Team             Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.

 

Your content CAN rank higher. Here’s how.

Many of you are asking how to make your content perform better organically |

Start your free trial         Hi there, Many of you are asking how to make your content perform better organically. Here are three ways you can use Semrush to achieve this: 1. Know your target keywords, inside and out. Knowing what keywords your audience uses to search for relevant topics is important. But getting a clear idea of what their needs are when searching is crucial. Use Keyword Overview to get the full picture, from search volume trends and user intent to SERP features and which pages already rank for a keyword. These insights will help you understand what types of content and format you need to create in order to gain high visibility.       2. Hone in on the topics that make your audience tick. Here's how Mordy Oberstein, Head of SEO Branding at Wix, uses the Topic Research Tool to discover topics that resonate with his audience: While we as SEOs often wax poetic over "targeting user intent" or becoming a "topical authority," actually doing that is far more dynamic than what traditional keyword research allows for. This is how I conduct thematic analysis with the Topic Research Tool. Let's take "student loans" as an example. The Topic Research Tool offers a top-level breakdown of the relevant subtopics.         Right away, I know that potential visitors are: Looking to see if the loans will have long-term financial consequences (i.e., loan forgiveness) Dealing with added complexity in that it's not just a loan but part of the financial aid system (so just think how confused and frustrated your audience is) Trying to figure out how much it's going to cost them! We can dive deeper by seeing how the tool breaks down the subtopic "financial aid":         What do these questions tell us about our audience? They are confused. Which means you should: Create content from multiple angles to deal with all the various confusions that come with this topic Format the content to speak in a way that makes things really easy to understand Mordy Oberstein Head of SEO Branding at Wix       3. Write content that people and search engines like. For your content to perform well organically, it needs to be optimized for people and search engines alike. With the SEO Writing Assistant, you can assess and optimize your content as you write, while also ensuring it's original and adopts the right tone of voice. I hope these tips help you take your content's performance to new heights. Don't forget to send me more of your questions using the form below. I will answer the best of them in one of the upcoming emails! 👇       Survey | Time needed: 2 mins How could we make Tips and Tricks better? We'd love to hear it!   Start the survey       Erika Varangouli   Head of International Brand           Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.

 

Improve your rankings and traffic

11 strategies to get quality backlinks + how to find, choose, and use long-tail keywords.

Hi there, We have two great resources today to help you improve your rankings: How To Get Backlinks: 11 Strategies How to Choose Long-Tail Keywords Let's take a closer look at each one.     #1. How To Get Backlinks: 11 Strategies The right formula for earning backlinks can massively improve your site's rankings and traffic. In this article, we cover 11 ways to get quality backlinks, regardless of your industry.   Read the article     #2. How to Choose Long-Tail Keywords Long-tail keywords often have high conversion rates and are easier to rank for. But you have to know how to pick the right ones. Here are 9 proven strategies for finding, choosing, and using long-tail keywords on your site.   Learn more   Happy optimizing,   Semrush Team             Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.

 

You need localization

Any business, anywhere can benefit from connecting with more than one audience

Plans & Pricing           Hi there, Did you know that only 20% of the world's population speaks English? What if you tried to reach a new audience, in another language? As marketers, we wear many hats—one of these should say "thinking global." Let me tell you why.       Any business, anywhere can benefit from connecting with more than one audience.         Early in my career, I traveled all over the world, working with others who spoke English as a third or fourth language. I learned about culture on more than five continents. It taught me that as a marketer, if I wanted my ideas to connect with more people, I had to think bigger. Think your business is too small? Think again. In every city on the globe, multiple languages spoken are spoken, even in small towns. What if you just tried? Tried to make your product or service more appealing to customers in another location, or perhaps in the very same city? Just test it! Here's how to get started, and to do it right:       Explore local markets to learn what you can bring to these customers Start with content but make it smart — don't just translate line by line, keep cultural context in mind Don't limit your content to words — consider other formats like video, photos, banners, and even payment options         Hungry for more? Follow 👉 this link 👈     Andrew Warden   Chief Marketing Officer at Semrush         Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.

 

Local SEO

Our most recent how-to SEO videos (featuring Nathan Gotch).

Hi there, We've teamed up with Nathan Gotch to create two new training videos: The Definitive Guide to Local SEO The Ultimate SEO Checklist Let's take a closer look at each one.     #1. The Definitive Guide to Local SEO In this video, Nathan shows exactly how to do local SEO so you can drive more traffic and revenue for your business. Plus, powerful local link-building strategies you won't want to miss.   Learn more     #2. The Ultimate SEO Checklist for 2022 In this new training video, Nathan shares his 16-step SEO checklist to help you get more #1 rankings and organic search traffic from Google. Plus, a powerful strategy your competitors are likely ignoring.   Learn more   Semrush Team             Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.