my creazy picture: April 2022

Jumat, 29 April 2022

On-page SEO (with real businesses)

Hi there,

We just released a new SEO training video:

How to Do On-Page SEO Like a Pro.

In this video, Nathan Gotch demonstrates how to do on-page SEO to drive more traffic and revenue to your business.

The best part?

Nathan walks through real examples, using live businesses.

The video will teach you:

How an ecommerce store can drive more traffic to its product pages, using keywords like "hello kitty keyboard"

How a plumbing business can use on-page SEO to rank in its local market

How Semrush can improve its own rankings for the keyword "SEO tool" (which has a keyword difficulty score of 92%)

Watch the full video here.

Or for more how-to SEO videos, see the rest of our SEO training series with Nathan.

Happy optimizing,

Semrush team

Senin, 25 April 2022

Assess yourself (before you wreck yourself)

Hi there,

You've probably heard the quote, "You can't improve what you don't measure." But collecting data won't get you anywhere unless you learn from it.

Here are three quick tips to help you dig into your Semrush metrics and optimize your marketing performance:

Tip #1: Track your brand

Brand reputation is the X-factor that separates winners from the rest of the pack. Evaluate your brand sentiment, plus the effectiveness of your PR and marketing, using the Brand Monitoring Tool. Track brand mentions, spot trends, and identify new backlink opportunities that will help you take the lead.

Start tracking my brand →

Tip #2: Course correct your content

Champions don't wait to fall behind before they adjust their strategy; they make frequent changes when something isn't working. The Content Audit Tool automatically analyzes low performing content and tells you what to rewrite, remove, or improve to keep things from going off track.

Analyze my content now →

Tip #3: Monitor external article performance

Measuring the performance of all of your content—not just what you publish on your own website—will help you make better marketing decisions. With the Post Tracking Tool, you can track how blog posts published on other sites perform, including referral traffic, social engagement, and even daily keyword rankings.

For a little extra torque, monitor your competitors' top posts and learn from the tactics that work best for them.

Analyze my content on external sites →

Ready to turn metrics into results?

Here's to accelerating your success!

Erika Varangouli

Head of Organic Search

Jumat, 22 April 2022

Mastering Digital PR (Brian Dean’s new free course)

Hi there,

Brian here, founder of Backlinko.

I'm very excited to announce that my new course, Mastering Digital PR, is now available.

This course contains all of the advanced strategies I use to get press coverage on major media outlets, including Forbes, Inc., Fast Company, TechCrunch, Vox, and more.

You can access the free course here.

Here's a small sample of what you'll learn:

How to get links from major media outlets (without any existing connections)

The step-by-step system I use to build links with "predictable PR"

How to get journalists to cover your business—even if you're in a boring niche

And lots more.

Access the free course right here.

P.S. Have questions or issues accessing the course? Reach out to academy-team@semrush.com, and they'll get back to you ASAP.

Brian and the Semrush team

Senin, 18 April 2022

What a failed marketing campaign taught me about SEO

Hey there,

First of all, thank you for your replies to my previous email!

As marketers, we must stay focused on connecting with customers and learning what inspires them.

Predicting what people want, need, or love may seem like magic, but it's actually a mix of art and science.

This is where search engine optimization (SEO) comes in.

I remember launching a new product once, many years back. The business was fully engaged; we had sharp video work, over 7,000 words of sterling content, and the ad dollars to back it up. But I didn't invest the time in SEO to fully connect with my customers. And the campaign flopped.

It wasn't until I discovered digital marketing and SEO that I was able to both accelerate and improve the performance of the marketing programs I was leading.

So let me raise this as a call to action to you, my dear readers:

Pitch your next SEO campaign to your boss (or client) and take a deep dive into your audience
Create content after really researching what your customers are looking for
Launch a website for your business with these simple but effective SEO tips

And if you've never been properly introduced to the world of SEO, here you go:

👉 https://www.semrush.com/blog/what-is-seo/ 👈

Happy marketing,

Andrew Warden

Chief Marketing Officer
Semrush

Jumat, 15 April 2022

Long-tail keywords

Hi there,

Looking for more organic search traffic? If so, we have two great resources for you:

Let's dive in.

#1: How to Choose the Right Long-Tail Keywords

Imagine you run a startup that makes organic dog food. Which keyword should you try to rank for on Google?

"Dog food," which gets 110,000 searches per month. Or "organic dog food," which gets 6,600 searches per month?

The answer is probably "organic dog food," even though it's less popular.

"Organic dog food" is an example of a long-tail keyword.

Long-tail keywords get fewer searches, but they have three key benefits. They:

Attract targeted, relevant traffic (people who specifically want organic dog food)

Are usually easier to rank for than more popular keywords (because they have less competition)

Tend to cost less to target with PPC ads (due to reduced competition)

As a result, long-tail keywords usually offer better ROI than more popular keywords do.

Learn how to find and target long-tail keywords here.

#2: 40+ Content Marketing Statistics to Power Your 2022 Strategy

We surveyed 1,500 marketers and pulled together the most impactful content marketing facts and statistics for this year.

For example: 72% of surveyed companies plan to increase their content marketing budgets in 2022. (Should your business do the same?)

This resource also shares:

The #1 content type that's working best for businesses right now

The best-performing content distribution channels

The top three content marketing tactics companies succeed with

And much more.

All to help you plan and execute an effective content marketing strategy.

Check out our full list of content marketing facts and stats.

Semrush Team