3 tips to boost your content performance

Hi there,   Today we're sharing three actionable tips on how Semrush can help grow your content's impact.   Whether you are using content marketing to raise awareness around your brand or for lead generation, apply these techniques and see your content's performance take off. 1. Answer your audience's questions   Answering FAQs in your niche can give your content a huge boost in organic search. With the Keyword Magic Tool's "Questions" filter, FAQs are easy to find and group. Find new FAQs 2. Promote your content in the right places   Don't waste marketing money placing ads where they won't be seen.   With the Traffic Journey report, you can pinpoint the sites sending the most traffic to your competitors. And since your audience already spends time on these sites, placing ads there should bring more customers your way. Discover places to promote your content 3. Refresh existing content   Auditing and updating your content is the single most underutilized tactic in content marketing today. As you're optimizing your content, focus on these three main goals: Improve SEO results Increase audience engagement Improve conversion rate To help you successfully conduct a content audit, we've prepared these step-by-step workflows: Identify which posts need to be updated Identify the posts that are performing the best Quickly find your most shared posts Ready? Start your content audit   Start growing your online visibility today!   Get free 7-day access to all toolkits. Cancel anytime.   Start your free trial     Until next time,   Erika Varangouli Head of International Brand Semrush.com reports and tools are used by the world's smartest site owners and online marketers. SEMrush Inc., USA,800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |   Privacy Policy  |   View in Browser  |   Unsubscribe Copyright © Semrush. All rights reserved.

 

Email marketing

A new video on how to master email marketing, how to optimize your About page, and what you should know about buying backlinks

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A new video on how to master email marketing, how to optimize your About page, and what you should know about buying backlinks     Hi there,   This week we've got three resources to help boost your digital marketing and SEO skills:   Three resources today to help you grow and drive more business: How To Master Email Marketing How To Optimize Your About Page Buying Backlinks—What You Should Know Perform a technical audit to discover any potential issues Conduct keyword research to find new juicy keywords   Let's get to it.   Email marketing is one of the most powerful marketing channels. Studies show the ROI is unlike any other—you get 42x back what you put in. In this video, web strategy expert Wes McDowell shows how to run an effective (and profitable) email marketing campaign, step by step.   Learn more   In case you missed the webinar, here's the recording. See how to use your About page to fill content gaps, create brand identity, and leverage authority for site-wide success. With Mordy Oberstein (Head of SEO Branding at Wix), Crystal Carter (Head of SEO Communications at Wix), and Marcus Tober (Head of Enterprise Solutions at Semrush).   Learn more   Buying backlinks is against Google's guidelines. Get caught, and you can get penalized. But lots of digital marketers (surprisingly) still take the risk. In this article, you'll learn why and how people buy links. Plus, you'll get the best alternative strategies to start earning high-quality backlinks—at scale.   Learn more   How did we do?   Please take a moment to leave your feedback   Bad Okay Great!   Semrush.com reports and tools are used by the world's smartest site owners and online marketers. SEMrush Inc., USA,800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |   Privacy Policy  |   View in Browser  |   Unsubscribe Copyright © Semrush. All rights reserved.