How to find the most popular industry keywords with Semrush

Ever ask yourself, "How do I find the most popular keywords for my market?" |

Start your free trial         Hi there, Ever ask yourself, "How do I find the most popular keywords for my market?" It can be hard to pin down the right keywords to target—especially if your website is new. Here's how I use Semrush to find the most popular keywords for any industry: 1. I use Market Explorer for an instant overview of the market. Market Explorer is your new best friend when it comes to finding the top performers in an industry. 👉 Simply choose the country (or leave as worldwide) and add your domain URL to discover your competitors. If your site is new—or one without much traction yet—you can select from the dropdown list of industries. 👉 Select the top 10 or top 20 domains in the Growth Quadrant for a timeframe of six months or a year. Check who the "Leaders" and/or "Established Players" are in your market.           Bonus: Exclude any domains you wouldn't consider a direct competitor at this stage.       2. I discover the keywords the top performers use. For this, you'll need the Keyword Gap tool. 👉 Add the top 3-5 domains you discovered in the previous step, and select the country database and the type of keywords you want (organic, paid, or PLA). 👉 Start with the "Shared" keywords (excluding any irrelevant branded ones). This way you can find the terms with the biggest search volumes and select the most relevant for you. 👉 Add your selections to a new keyword list.           Bonus: I like to create separate keyword lists, based on intent. Filter by informational, transactional, navigational, and commercial keywords and create a separate list for each category.       3. I get additional information using Keyword Manager. Finally, I run a check on Keyword Manager. There, I collect information around each keyword in real time, at any time. Simply refresh the metrics for one or all the keywords on your list, and check things like: 🚀 Prominent SERP features 🚀 How interest around them has evolved over time           Bonus: Monitor your website's daily ranking for these top keywords. Select the ones you want and send them directly to Position Tracking to keep track of your progress over time.       Now it's time for you to try this yourself. Let me know how it goes! Until next time,   Erika Varangouli   Head of International Brand           Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.

 

SEO best practices

9 must-follow SEO best practices, how to use competitor keywords, and 3 steps to get more organic traffic.

Hi there, Lots to share this week to help you polish up on SEO and drive more organic traffic: 9 SEO Best Practices To Improve Your Rankings How To Leverage Competitor Keywords 3 Steps To Get More Organic Traffic Let's dive right in.     #1. SEO Best Practices If you want higher rankings, you want to make sure your site follows current SEO best practices. With that, here are 9 of the most important SEO best practices you need to know in 2022.   Learn more     #2. Leverage Competitor Keywords Tired of losing to competitors in organic search? Then this post is for you. We'll show how to run a competitive keyword analysis in just 5 simple steps. This tactic can help inform your SEO strategy and boost your site's organic traffic.   Learn more     #3. 3 Steps To Get More Organic Traffic Optimizing your site for organic search is one of the most cost-effective ways of driving highly targeted traffic. This article outlines 3 of the most important steps you need to follow to get started, plus a few simple tips for quick wins. No fluff.   Learn more   Happy optimizing,   Semrush Team             Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.

 

Your influencer strategy is all the buzz, thanks to BuzzGuru

Did you know that many social media influencers hide their stats? |

Start your free trial           Hi there, Did you know that many social media influencers hide their stats or have tons of inactive followers? Don't let it deter you from utilizing this strategy: 60% of marketers* shared that influencer-generated content performs better than branded posts. So how do you cut through all the noise and find the right influencers? Our BuzzGuru app can provide you with: Competitor analysis: explore your competitors' influencer strategies Market research: calculate the approximate cost of partnerships Influencer analytics: see an influencer's true engagement rate Save time and money with BuzzGuru and make the buzz all about your brand—not your competitors.     Find your perfect partnership     *Data retrieved from Influencer Marketing Hub.     The Semrush Team             Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.

 

Rich snippets

How to get rich snippets, a list of the best SEO tools, and the anatomy of the perfect SEO report.

Hi there, We have three resources today to help you ramp up your SEO skills and pull ahead: How To Get Rich Snippets The Ultimate List of the 53 Best SEO Tools (Free & Paid) The Anatomy of the Perfect SEO Report (+ Template) Let's look at each one of these in more depth.     #1. How To Get Rich Snippets Ranking high in search results is great, but what ultimately makes people click through is the content of the snippet. Read this article to learn, step by step, how to get rich snippets.   Learn more     #2. The 53 Best (Free & Paid) SEO Tools Here are the absolute best free and paid SEO tools available, conveniently broken down into categories so you can find exactly what you need. From link building to local SEO, keyword research, and more.   Learn more     #3. The Perfect SEO Report Do you know one of the biggest differences between a great SEO and a bad one? The quality of their reports. This article breaks down exactly what the perfect SEO report looks like and includes a fully customizable template.   Learn more   Happy optimizing,   Semrush Team             Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.

 

What’s new in Semrush? Check out these tools for online growth

Hi there, It takes the best tools to grow online and keep the momentum going strong. Check out the latest features we've added this month to help you make the most of your digital initiatives, including: Building the most complete tech stack for ecommerce businesses Tools to help you monitor and analyze your competitors' activity faster and easier than ever before New ways to improve and streamline content creation Custom checklists for closing marketing deals faster A massive update to our Spanish keyword database To your success! The Semrush Team     App Center: Everything you need to be an ecommerce superstar 🤩 Whether you sell your products on Amazon, Shopify, AliExpress, or other ecommerce platforms, here's the ultimate tech stack to drive stellar sales. Find profitable products to sell, optimize PPC ads, test your landing pages, perform audits, research keywords, and more with 10+ cutting-edge apps on the Semrush App Center. Increase your sales now     Content creators: Say goodbye to writers' block 👋 Struggling to find the right words or to repurpose an existing piece of copy? Try the Rephraser tool to generate new copy, powered by an intelligent AI algorithm within the SEO Writing Assistant. We increased the limit to 10K words so you can leverage the tool for multiple content projects, saving time throughout the entire month! Try the Rephraser     Monitor your competitors 24/7 👀 Keep your finger on the pulse of all your competitors' activities, such as their latest fresh promotions, price drops, and new product releases. Get all this intel (and more!) with the EyeOn New Pages feature in .Trends. Keep an eye on your competitors     Format videos for social media in a few clicks 📱 Vertical video? No problem. Schedule videos easily with our new automatic-sizing function that displays optimally on the network you're posting to—even if you're working from your phone! Try the Social Media Poster     "I don't like high-paying clients," said no agency, ever Finding a new client is easier said than done. It takes time, research, outreach, and multiple follow-ups to build a solid relationship. Never let a prospect fall through the cracks again—the new custom Checklists feature in Agency Growth Kit lets you track your progress, step by step, increasing your chances of sealing the deal. Try out all these features in Bid Finder to target high-paying clients in minutes—and close marketing deals faster than ever before with Checklists. Find your next client     Get a weekly report of your competitors' backlinks—free Building a high-quality backlink profile is one of the most time-consuming but crucial ways to rank better, attract more traffic, and build a strong brand. Now with the newest Semrush + Surfer SEO integration, users of Surfer SEO can access competitor backlinks all at their fingertips. Simplify your life and get all the deets on your competitors' links delivered weekly, straight to your inbox—so you can build an even stronger backlink profile. 💪 Learn more about the integration     Scale your content production without scaling your budget Last month, we rolled out our Content Outline Builder. It's a powerful and intelligent tool that automates content briefing. From now on, creating and sharing content briefs with your writers will require much less time, effort, and budget. Here's how it works: Head over to Content Outline Builder to find trending ideas or add your own Add your target keyword or topic Sit back and relax while our AI-powered tool prepares your brief (it only takes a few minutes!) Customize the brief if you want or share with your content team straight away Are you also looking for support in creating this content? No problem. The Content Outline Builder integrates with the Semrush Marketplace, which means you can place a content order the moment your briefs are ready! All you have to do is hit "Share" on the brief and a professional writer will create and deliver this content on time. Oh. And the first three briefs are on us! Get your free outlines     SEO toolkit update: Spanish database grows to 1B+ keywords Build and launch your most successful SEO and PPC campaigns ever with our biggest core update that delivers more accurate search volume and keyword data in the market! We've made massive improvements to our machine-learning algorithms by implementing more data sources that forecast search volume with laser-focused accuracy. Start your keyword research   Semrush Team           Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.