Everything to know about backlinks

Learn to build the perfect backlink profile, mark your calendars for our free webinar with insights into content marketing trends for 2023, and gain expert advice on how you can work less and earn more

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Learn to build the perfect backlink profile, mark your calendars for our free webinar with insights into content marketing trends for 2023, and gain expert advice on how you can work less and earn more     Hi there,   This week we're sharing two educational resources to ace your digital marketing strategy and spreading the news about our latest webinar:   Four valuable resources this week to help shine the spotlight on your business, discover better rankings, help grow your business, and get your content holiday-prepped: What Are Backlinks & Why They Matter for SEO [Webinar] 2023 Content Marketing Trends To Help You Grow Your Business [Video] Achieving Work-Life Balance: Essential Tips for Success Agency Growth Challenge Conduct keyword research to find new juicy keywords   Improved rankings, better credibility, and more traffic? It's all possible with backlinks, aka links from one website to another. Our article covers everything from how to get backlinks to your site to the different types of backlinks and more.   Read the article   Tune in on February 9 to hear from an expert panel about the biggest and best content marketing trends for 2023. They'll also present key findings about content marketing from our 2023 State of Content Marketing Global report and share tips for a stellar content marketing strategy. Plus, it's completely free!   Register now   This week, Small Business, Big Results host Brian Dean discusses a critical (though often overlooked) topic: how to maintain a healthy work-life balance. He's joined by Julia McCoy, Creator of The Content Transformation System and The Content Hacker. You'll find some great takeaways no matter where you are in your career.   Watch now   50+ speakers from brands like Adobe, Adidas, Vimeo, Linkedin, and Nestle will open their playbooks to share invaluable marketing insights with you and around 150,000 attendees. Tune in anytime, from anywhere.   Register for free   How did we do?   Please take a moment to leave your feedback   Bad Okay Great!   Semrush.com reports and tools are used by the world's smartest site owners and online marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |   Privacy Policy  |   View in Browser  |   Unsubscribe Copyright © Semrush. All rights reserved.

 

3 simple tips to analyze links

To grow your marketing impact

Hi there,   Incoming links from authoritative, credible, and relevant sources play an important role in how trustworthy your website is perceived to be (by Google and users alike).   Backlinks from popular, high-quality sources can also lead to more relevant traffic to your pages.   And internal links (links between pages on your website) have the power to boost the organic rankings of your pages and improve the experience of users on your site.   Today, I'll show you three ways you can use Semrush to analyze links. Tip 1. Discover gaps in your backlink profile   A tried and tested way to discover what's missing from your own link building strategy is to analyze your competitors. With Backlink Gap, you can: Compare your backlink profile with your competitors' profiles See which leading domains in your niche link to your competitors (so you can reach out to them) Uncover which content attracts backlinks and get ideas for your own content strategy Try it out Tip 2. Take your link building strategy to the next level   Getting backlinks to your site is a whole job on its own, especially when it comes to finding outreach candidates and figuring out which domains are good (or bad) for your site. With the new Network Graph, you can: Get a quick visual overview of a domain's backlink profile to check how healthy a website is Analyze a domain's strongest connections and the websites with the highest relevance and authority scores Identify possible linking schemes that could harm your reputation View backlinks from websites that are similar to yours to discover link building opportunities faster See how it works Tip 3. Optimize your website's internal links   Broken links hinder the organic performance of your site and result in a poor user experience when people land on error pages. With Site Audit, you can: Set up a full technical audit for your site in minutes (even if you've never done one before) Find a full list of all your broken internal links Uncover more opportunities around internal linking (e.g., pinpoint the exact pages in need of more internal links) …and more! Try it now   Until next time,   Erika Varangouli Head of International Brand Semrush.com reports and tools are used by the world's smartest site owners and online marketers. SEMrush Inc., USA,800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |   Privacy Policy  |   View in Browser  |   Unsubscribe Copyright © Semrush. All rights reserved.