We know you placed your bet on SEO to rank on the #1 page of Google's search results. Efficient as it is, SEO takes time. And while you're waiting to get to the top spots, paid search can help you get the visibility you crave.
Even if you're already on page one, use PPC to catch the user at every spot on search results and make sure no one passes by you, isn't that the dream? So, SEMrush & HubSpot have prepared an actionable PPC kit to help you get the AdWords basics covered:
download our Beginner's Guide to AdWords to make sure you know where to start;
use the 22-point Checklist to ensure you are not missing a thing on all stages of the campaign;
discover the Appendix within the ebook — New AdWords Features You Should Leverage in 2018 — to stay on top of paid search.
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