| | | | | | | Hi there, | | | | | | Here are your handpicked blog posts for this week, packed with marketing insights, industry highlights and expert advice from Semrush. | | | | | | | | Top Trending Topics: What People Talked About in 2021 | | | | Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000. | | | | | | | | | | | | | What Is Gated Content: Lead Gen Hero or Marketing Villain | | | | Gated content is a popular marketing tool for lead generation, especially in the B2B sector. But deciding whether to use it is not straightforward. There is often confusion around what gated content is exactly and which content should be gated. There are also some tricky pros and cons for you to contend with. In this (un)gated content playbook, we'll explore these conundrums and help you decide if it should become part of your tactical toolkit. | | | | | | | | | | | | | | | | | | | | | | | | | | |
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