| | | | | Hi there, | | | | | The latest version of Google's Search Quality Raters Guidelines includes the word "intent" 408 times.
Clearly, Google is paying a lot of attention to search intent.
You can think of search intent as what users actually want when they search for a given keyword.
For example:
Someone searching for "best email marketing tool" probably doesn't want to read an in-depth review of one single tool.
Instead, they want to see a comparison of many different tools.
As a result, that's the kind of content that ranks on the first page of Google for that keyword: product comparisons.
If your content doesn't fulfill the search intent for a given keyword, it's very unlikely to rank well. Even if you do everything else right.
Search intent is that important.
Not sure how to tackle it?
Our new guide covers: - The 4 major types of search intent
- How to optimize your pages for different types of search intent
- How Google handles keywords with ambiguous intent
And more.
Including plenty of real examples.
Check out the guide here:
What Is Search Intent? A Complete Guide
Happy optimizing, | | | | | | | | | | | | | | |
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